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Micah To Give Mocial Seminar Today For Lynchburg Retail Merchants Association

Text SEMINAR to 66782 to register or visit the RMA’s website below.

Mini Marketing Workshop – RMA – May 14, 2012

Mini MarketingHosted by RMA, TXTYourCity.com and the Wingate Hotel.  Get updates on Social Media, Marketing tools for promoting your business and Text Messaging technology. Many new members have asked for this so don’t miss this refresher course and meet some new members.

First half of the workshop will be strictly Marketing.  Second half of program for those who can stay is Text Marketing Information provided by Text Your City.com.

Box lunches provided by TXTYourCity.com (from Charley’s)

Cost: $7.00 / $15 for Non-Members.  Come for a great LUNCH & LEARN
TO REGISTGER:  TEXT the word “SEMINAR” to 66782 or call RMA at 528-1732.

Wingate Hotel
3777 Candlers Mtn. Road
Lynchburg, VA  24502

11:45 am – 2:30 pm


The Google Offers vs. Facebook Offers Battle Begins!

I signed up for Google Offers in Miami this past December when they had a total of 2 Offers and was invited to test market Facebook Deals a couple of years ago. Both companies are in a big push to prove ROI. I’ve test marketed check-in rates to SMS text offers and have found a 40 to 1 redemption rate in favor of SMS. These new Facebook enhancements like adding “Offers” to the status bar and integrating offers in to Google Maps will make it easier for businesses to over deals. After Facebook’s IPO you can almost bet they will be charging to message your likes or fans.


Liquid Performance Launches New Website

Another custom WordPress design with Social Media integration visit www.LiquidPerformance.com

Mobile Success Continues For Sweet Frog With A 25% Return Record

Just when it seemed like 562 redemption’s from one store could be the record for conversions, a local Roanoke Sweet Frog saw a 24.78% return on their first text blast. The offer was a simple 10% OFF on Tax Day sent to 799 subscribers that have been building over the past 30 days with our special Text2Win/Viral formula. They received 34 unsubscribes, gave $56.76 in discount and the message was sent at noon the day before. The previous record was held by Gastonia on 3/30/12 with 529 Activations sent to a list of 3,205 with a 18.35% return. We represent 21 Frozen Yogurt Franchises and are seeing similar results in each market

Sweet Frog Gets A New Look

Under the deadline of the Facebook timeline we are helping brands meet the challenge.

Mobile Website for Webster Marine

Webster Marine launched their SMS and Mobile Website campaign yesterday.

Star Scientific Launches New Website

The parent company of CigRx gets a new look and Content Management System.

Downtown Moneta New Website Launch

Its been over seven years since the last version of this site was released.  A new WordPress content management system and a clean look will should carry one of the lake’s favorite communities another ten. www.downtownmoneta.com



200% Increase of Mobile Facebook Use in 12 Months

Clearly, social media is big, it’s still getting bigger, and as a broad digital channel, is not going to disappear anytime soon.

While the value of this type of statisitical information can be questioned, especially when considering the place of social media within a business structure, I think it serves to highlight simply how massive the channel is as a whole.

I think it also indicates the rapid growth seen amongst certain platforms, which in the physical world would generally never happen. But that in itself is a separate area of discussion. For now, here’s some fresh mind-blowing stats…


Then: Twitter has 75m user accounts, but only around 15m are active users on a regular basis.

Now: Twitter now officially claims to have 175m registered users, although it’s unclear what percentage regularly user the service.


Then: LinkedIn has over 50m members worldwide.

Now: Officially, Linkedin has grown 100%, now having over 100m professionals who use the platform worldwide.


Then: Facebook has 350 million active users on global basis.

Now: Facebook officially hit the half-billion member mark last year. According to figures from Socialbakers, there are now some 640m Facebook users worldwide.


Then: 50% of active users log into Facebook each day. This means at least 175m users every 24 hours.

Now: Still citing the 50% active rate, using the official 500m figure, this means at least 250m users every 24 hours. This is more than a 40% increase in 12 months.


Then: Flickr hosts more than 4bn images.

Now: Flickr continues to grow at a steady rate, having increased by some 25% in the last twelve months. At the end of 2010, it was hosting more than 5bn images.


Then: Wikipedia has 14m articles and 85,000 contributors.

Now: Wikipedia now has more 17m articles. The site now has an army of 91,000 active contributors.


Then: 65m users access Facebook through mobile-based devices.

Now: It may well be the year of mobile… For Facebook. Users accessing the site through mobile devices now tops 200m – an enormous 200% increase in around a twelve-month period.


Then: There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.

Now: Clearly, Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.


Then: There are 11m LinkedIn users across Europe.

Now: Go Europe! There are now 20m+ EU Linkedin members.


Then: The average number of tweets per day was over 27m.

Now: Twitter now states that 95m tweets are written each day. This is a staggering 250% increase.


Then: The average number of tweets per hour was around 1.3m.

Now: At the new rate of growth, its calculated that there are nearly 4m tweets per hour.

Some extra nuggets…

  • More than 24 hours of video is uploaded to YouTube every minute.
  • Flickr members upload more than 3,000 images every minute.
  • More than one million companies have LinkedIn Company Pages (formerly known as company profiles).
  • The average Facebook user creates 90 pieces of content each month.
  • There are more than 2bn video views on YouTube every 24 hours.
  • There were nearly 2bn people searches on Linkedin during 2010.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • People on Facebook install 20m applications every day.

Read More


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