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Resume

Micah J. Gaudio

VP of Marketing • Digital Marketing Director • Mobile Marketing Specialist • Creative Director •  Social Media Director • Marketing Director • Senior Account Executive • Digital Marketing Director • Corporate Communications Director

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Portfolio Links
Social Media •  Web DevelopmentMobile MarketingFacebook Page DesignFacebook AdsTwitter Page DesignEmail MarketingAd CampaignsMagazine PublishingPrint MediaOutdoor MediaVideo ProductionLogos & Corporate Identity

Objective
To generate viral excitement through intelligent use of social media and mobile marketing in a team setting where individual accomplishments are rewarded. To influence and meet company marketing objectives by enhancing traditional corporate media budgets to support digital advances. To become an integral part of an environment that encourages and takes advantage of the early adoption of new and ever-changing social and mobile technologies.

Summary of Qualifications

  • More than 15 years of experience in Marketing, Advertising, and Web Development
  • Double Major in Communications: Advertising/Public Relations and Media Production
  • Recognized with numerous marketing awards for excellence and client results
  • Innovative and forward thinking; analytical and decisive; results-oriented and attentive to details; established reputation for delivering projects on time and within budget
  • Global Marketing Director responsible for overhauling the $40 million Dinamap Patient Monitoring brand resulting in the $180 million sale to GE Medical within two years
  • Noted speaker who prioritizes social media ROI for execution and evaluation
  • Former Vice President of Creative Services for the third-largest Ad Agency in Tampa
  • Publisher and founder of several lifestyle & entertainment magazines
  • Launched an online board shop in January of 2008 and fulfilled over 5,000 online orders, earning the ranking of Top 10 Online Dealer by all major wakeboard manufacturers.
  • Founder and President of two advertising agencies with over one million dollars in annual billings

Digital Marketing Experience:

  • Achieves successful conversions through social media advertising on LinkedIn, Facebook, Google+, and Mobile Marketing (Examples)
  • Improves e-commerce sales through web interface design and in-depth custom Google Analytics interpretation
  • Effectively uses traditional mediums to support social media objectives
  • Leverages social media to create a strategic SEO/SEM advantage for the Google algorithm
  • Influences social media conversations to increase the “likeability” of a product or service through monitoring and targeted communication
  • Hires and manages blog teams to increase search term ranking

Facebook

  • Manages more than 300 Facebook Business Pages (Portfolio) ranging from small to mid-sized budgets of $100-$5,000 a month
  • Advertising design and copywriting (Portfolio)
  • Demographic and keyword targeting based on profile data including age, race, religion, likes and interests
  • Strategic advertising blitz campaigns of competitors’ fan pages
  • Averages one “Like” conversion per $.50 investment
  • Manages events including invites, administrator privileges, as well as advertising and communication to attendees and their friends
  • Sets up “Google Places” information for clients
  • Claims businesses and responds to customer check-ins
  • Creates “Deals” and develops company best practices
  • Backlink expertise in selecting keyword alerts, response and engaging the audience
  • Public Relations management for scheduling and release of posts and status updates
  • Links all blogs and aggregates content into company updates
  • Increases “likeability” through the use of popular apps
  • Designs and implements custom Facebook tabs or iframes for cleaner navigation
  • Facebook Advisory Panel participant

Google

  • Manages Pay Per Click (PPC) campaigns
  • Insights and analytics expertise for predicting trends and opportunities for growth
  • Familiar with all Google Apps including set up and transition of Premier Apps Suite
  • Specializes in Geo-Targeting for small businesses
  • Google Certified Individual

Skills

Familiar with all major social media categories from Blogs, Micro, Location Based, Social Networks, Events, Aggregators, Advocacy, Wikis, Bookmarking, Social News, Navigation Based, Photo, Audio & Video Sharing, Livecasting, Product and Business Reviews, Community Q & A , Entertainment and Brand Monitoring.

  • Proficient with both desktop and mobile versions: Facebook, LinkedIn, YouTube, Twitter, Pinterest, Buzz, Places, Foursqare, GoWalla, Analytics, Blogger, Xanga, Blogspot, MySpace, Hotlist, MeetUp,
  • Content Management Systems: WordPress, Joomla, Drupal, and SilverStripe.
  • Coding: Some PHP, SQL, HTML and Flash.
  • Productivity: Google Apps Reseller, Microsoft Office, Word, Excel, Publisher & Power Point.
  • Design & Production: CS6 Creative Cloud – Photoshop, Illustrator, InDesign, Premier, Dreamweaver, Captivate, Muse,
  • Mobile Marketing: HipCricket, Msgme, iLoop Mobile, Cellit & Anchor SMS.
  • Google Certified Individual
  • Participates in a Facebook Advisory Panel

Experience

CEO/President
GO Agency Interactive Media
, Smith Mountain Lake, VA (May 2001-Present)

  • Expertise in Web development, search engine optimization, pay-per click advertising, Internet marketing, creative graphic design, and video production
  • Specialization in vertical markets including medical marketing, real estate advertising and extreme sports promotion
  • Chief Creative Director on all design projects
  • Manages over 300 websites in various open source platforms
  • Conducts web audits and makes recommendations for improving site traffic
  • Prepares Media Plans for customers and offers ideas for evaluation
  • Serves as the pitch man when presenting campaigns
  • Manages all co-op advertising and vendor relations
  • Consults with clients on prioritizing social media efforts
  • Case Studies & Client Success Stories

 

President/Owner
WakeNSkate Board Shop, Smith Mountain Lake, VA (January 2008-Present)

  • Fulfilled over 5,000 online orders in less than three years
  • Acquired over 10,000 likes in less than a year with $2,000 Facebook Ad Spend
  • Aggregated over 3,000 wakeboard related posts at the WNS Shred Blog
  • Manages Google Pay-Per-Click and national print advertising
  • Coordinates events, boat shows, and wakeboard tournaments, as well as affiliate and sponsorship programs
  • Created Online reservation system and customer reviews for Wakeboard Lessons
  • Managed deployment of cloud-based e-commerce and POS systems to sync inventories with physical location and warehouse

 

Founding Publisher
Smith Mountain Laker.com Magazine
(August 2001-May 2007)

  • Supervised staff of 15 in all aspects of publishing a 180-page Lifestyle and Entertainment magazine including scheduling, budgeting, photography, copywriting, design, distribution, sales and marketing
  • One of the first to launch social media platforms including chat, discussion boards, embedded video, email a friend and eblasts in 2001, long before anyone had heard the phrase “social media”
  • Negotiated the sale of Laker.com Magazine to Times-World Corporation, a division of Landmark Media

 

Principal – Founding Publisher
Prototype Advertising
& Lynchburg Living Magazine, Lynchburg, VA (2003-2004)

  • Expanded Ad Agency to Lynchburg, Virginia and started a new magazine
  • Managed the branding for Liberty University’s sports and law programs
  • Print marketing design for GE Healthcare, Woods Rogers Attorneys at Law, and Areva

 

Vice President of Creative Services
Marimark Synchronized Communications, Tampa, FL (2000 – 2001)

  • Responsible for acquiring new business for the Print, Fulfillment, Digital and Creative Departments
  • Specialized in pharmaceutical direct mail for Glaxo-SmithKline and Schering-Plough
  • Served other clients including Disney, Kelly Services, IPC, GE Medical Systems IT, Alaqua Lakes and Hard Rock Cafe

 

Global Marketing Director
GE Healthcare
/ Critikon Johnson & Johnson, Tampa, FL (1998–2000)

  • Managed Dinamap brand including logo development and upstream and downstream marketing initiatives
  • Worked closely with Product Managers, VP of Marketing, Operations & Sales Reps to realize a final product
  • Created all printed collateral, ads, direct mail, press releases, interactive CDs, in-service videos for the Dinamap Pro Series line of patient monitors and blood pressure cuffs
  • Adhered to the FDA red folder and regulatory process
  • Planning Committee member for Global Sales Meeting
  • Developed and designed the corporate website and intranet
  • Managed a $1.5 million ad budget, placed media and managed trade shows
  • Worked directly with GE headquarters in Milwaukee to help integrate all Critikon and Dinamap marketing materials into the GE corporate identity program

 

Creative Director/Account Executive
Keener Marketing, Tampa, FL (1997–1998)

  • Established an in-house graphics and web design department of 12 to eliminate the firm’s need to outsource to freelance designers
  • Account Management focused on branding retirement communities through print, video, and the web
  • Clients included US Homes National Retirement, Centex Homes, Palm Harbor Homes, and Lennar Homes

Education

BS, Communication Studies, Liberty University, Lynchburg, VA (1992–1997)
Double Major in Advertising/PR & Media Production

Skills

  • All major social media categories: Blogs, Micro, Location Based, Social Networks, Events, Aggregators, Advocacy, Wikis, Bookmarking, Social News, Navigation Based, Photo, Audio & Video Sharing, Livecasting, Product and Business Reviews, Community Q & A , Entertainment and Brand Monitoring
  • Desktop and mobile versions: Facebook, Pinterest, Google+, LinkedIn, YouTube, Twitter, Buzz, Places, Foursqare, GoWalla, Analytics, Blogger, Xanga, Blogspot, MySpace, Hotlist, MeetUp
  • Content Management Systems: WordPress, Joomla, Drupal, and SilverStripe
  • Coding: PHP, SQL, HTML and Flash
  • Productivity: Google Apps Reseller, Microsoft Office, Word, Excel, Publisher & Power Point
  • Design & Production: CS5 – Photoshop, Illustrator, InDesign, Premier, Captivate
  • Mobile Marketing: HipCricket, Msgme, iLoop Mobile, Cellit & Anchor SMS

 

Awards & Industry Recognition

2010 PRSA Gold Summit Award Public Relations Campaign – Bridgewater Pointe
2010 PRSA Silver Lin Chaff Award For Creativity – Check Our References – Prudential Waterfront Properties
2008 PRSA Gold Lin Chaff Award For Creativity – 101 Reasons Campaign
2008 Silver PRSA Summit Award for web design of The Waters Edge County Club
2008 Gold PRSA Summit Award for Community Partnership “Closer Than You Think”
2008 Gold PRSA Summit Award for Print Publications
2006 Norma Jean Teass Award Community Leadership – Smith Mountain Lake Chamber
2006 Excellence in Marketing Award – Smith Mountain Lake Chamber
2005 Best Marketing & Advertising Award – Franklin County Chamber of Commerce
2002-2004 Smith Mountain Lake Charity Home Tour Community Partner Award
2003 Ranked one of the top 20 under 40 years of age by the Blue Ridge Business Journal
2002 BNI Southwest Virginia “Show Me the Money” Award
2002 BNI Southwest Virginia “President of the Year” Award

Behavioral Profile – DISC Profile (Download Report)
Scores a 6.5 Dominance and 7+ Influence with a classical pattern labeled “Inspirational”.

References available upon request

 

© 2017 Micah Gaudio | P. 540-425-0279 | F. 888-498-3349 | PO BOX 775 | Hardy, Smith Mountain Lake, VA, 24101 | Terms